Wisefolk - a café by day and a bar by dusk. I wanted to explore a brand identity with a light and dark duality, showcasing a modern, sophisticated style which could be applied to both avenues. With a switch of colours, Wisefolk could transform itself into a bright café for your morning coffee and then a trendy spot to spend the evening.

The bold shapes, contemporary palette and continuous loop representing its day-to-night cycle have been applied across the exterior, menus, signage and other touchpoints.