As part of my role at Tonic Studios, I created the 2019 catalogue for the Nuvo product line, which included papercraft consumables, adhesives, tools and embellishments. My aim was to reinvent the catalogue as an editorial piece rather than a list of products, so item information was combined with bold typography and striking coloured backgrounds.
Inspired by make-up photography, I gave the brand a refreshed look and worked with the in-house photographer to emphasise product shape, strong shadows and a key colour palette for the 2019 collection. The art direction I defined was incorporated into marketing materials including further brochures and trade show banners.